JD.com has made a name for itself as the largest e-commerce company. Its online service ships billions of packages across China. Many of those products arrive within one or two days. Through its giant infrastructure and the use of delivery methods like drones, it can access 99% of China.
JD.com is now adding two new stores to its offline retail network. The two new stores are located at Beijing Capital International Airport (BCIA) and Hohhot East Railway Station in Inner Mongolia. The new stores will be aimed at travelers. The location at the airport will cater to items travelers might need including bags, beauty products, and items for electronic devices. JD.com will use its latest smart store software to track which items are being sold along with tracking how customers are interacting with the items on sale. The software can track the sections of the store that customers are drawn to in order to make sure JD.com stocks those items.
The store in the railway will be fully automated. JD.com will be using more of its revolutionary software by allowing customers to pick up items using facial recognition technology. Items can be picked up at the store or they can be delivered to the customer. The new stores are all part of JD.com Boundaryless initiative in which customers can buy what they want, where they want, and when they want. The store in the railway station will offer a variety of products and customers will also be able to purchase food.
The two new offline stores will integrate with JD.com’s online service to make sure customers can access the products that they want from a variety of locations. JD.com will continue to innovate new technology to make the shopping experience as all encompassing as possible. It is already heavily invested in Virtual Reality shopping and Augmented Reality shopping.
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