Lori Senecal Shares Her Secrets For Successful Advertising

Global CEO Lori Senecal says she attributes her success to her older siblings, who provided her the inspiration to achieve her goals. While there were many bumps along the road, Lori Senecal was finally able to fulfill her dreams.

After graduating from college, Lori began a career in sales and marketing. She had the Midas touch and soon everything she touched turned to gold. Lori soon made a name for herself as a dedicated leader who brings out the best in her employees.

In 2003, Lori launched the young-adult marketing unit TAG Ideation. Armed with vast knowledge and innovative skills, Lori helped a number of global brands including Staples, Weight Watchers, Applebee’s, Xbox and Nabisco. Between 2005 and 2008, she served as Chief Marketing Officer for DBB Worldwide Communications Group. She was later promoted to run the entire marketing division. In 2009, she was appointed Chief Executive Officer of Kirshenbaum Bond and Partners.

Lori’s next move was to MDC Partners where she served as Chief Executive Officer and director. She also worked for Crispin, Porter and Bogusky. Visit Fast company to know more.

Lori’s achievements have garnered many awards including the Quantum Leap Award and the Most Creative People In Business Award in 2017.

Recently, Lori shared her ingenious method of creating compelling Facebook ads. Over the last five year, Facebook has grown by leaps and bounds. Optimizing Facebook through mobile sites. Business owners can advertise everything from restaurants to global chains with very effective results. The key to successful advertising is using the correct platform.

Lori suggest that any business owner looking to advertise on Facebook do the following: use captivating content, vivid colors, match brands with real people and create and experience. Lori says this way you can determine what is working and what is not. Once you find the best balance, you will reach your intended audience.

Read more: https://www.crunchbase.com/person/lori-senecal-2#/entity

Equities First Holdings UK

Lending services can be confusing for people who are just getting started. But there is a lender out there waiting to help consumers when possible. Equities First Holdings UK is a popular choice among people who need money now. High value borrowers have a few additional options at their disposal. Private company lenders are becoming a standard in the industry as well. Equities First Holdings UK is a trustworthy name that should be considered. Borrowers can request an initial meeting with the team whenever possible, and read full article.


Equities First Holdings UK was founded back in 2002 to serve their customers. Their original office was located in London for local borrowers to visit. Since then, the team has expanded to many worldwide destinations overall too. They have offices in Singapore and Hong Kong ready to help borrowers. Lenders are known by their reputation on the market. Equities First Holdings UK has an outstanding reputation, and Equities First’s lacrosse camp.

The Rise And Success Of The OSI Group

One of the largest meat processors in America is OSI Group. Apart from America, the company has expanded to Europe and other nations of the world. It offers services of retail in the food sector.

It began as Otto & Sons in 1928 and after decades, it became OSI Group. Since then, the company has grown tremendously. In 2016, Forbes named it as the 58th largest private company. Its international headquarters are in Illinois, Chicago.

Plants are situated in Chicago, Iowa, Utah, Geneva, Wisconsin, California and Oakland among other locations. Food items created by OSI are categorized for breakfast, lunch, snacks, desserts, and dinner. Among the products from OSI group include pizza, hot dogs, vegetables, pork, dough products, poultry, and bacon. The company has also supplied to other restaurants such as Starbucks, Papa John’s Pizza, Subway, McDonald and Pizza Hut.

OSI Group does not work alone. It has partnered with other International food service entities. This effort has resulted to quality affordable foods for consumers around the world. The management has provided sufficient infrastructure and resources. This capability is for supporting people who want to produce and distribute food through this company. The drive of this company is entrepreneurship. It is a passion and source of agility for stakeholders.

As the company does its business, it has embraced corporate social responsibility. The leaders are concerned about how the business impacts the world. Sustainability is an approach of high priority for OSI Group. Protecting the environment and entire community is an obligation for businesses as well. As a result of sustainability, the company has won awards in health, environment management, and safety.

OSI Group has become large and successful through the leadership of Sheldon Lavin. He financed it when it was Otto & Sons. His leadership skills and strategies have expanded the business into the international scene. He is still the chairman and CEO of OSI.