Doe Deere Creation of Lime Crime Galore Is Just Part of Her Entrepreneurial Story

Doe Deere is more than just a pretty face with colorful make up that you watch on Youtube videos, she is a savvy business woman and recognized entrepreneur. Due to the success of her exciting cosmetic brand Lime Crime Galore, Deere was designated as one of Self-Made magazines’ Top Inspiring Female Entrepreneurs. With a complete line of animal-friendly lipsticks, nail polishes and eye shadows presented in bold and richly pigmented colors, Lime Crime has developed a loyal international consumer base. In addition to running her business, she also mentors other women entrepreneurs, often advocating for women-owned businesses and speaking publicly at events about identity and aspiration as a female entrepreneur.

But Deere once stated that it wasn’t until she discovered theatrical cosmetic lines like Kryolan and Ben Nye that she became proficient at applying makeup. Until then, experimented quite a bit because she felt that she was pretty bad at it. Once she practiced and mastered makeup, Deere expanded her curiosities to know no boundaries. Glitter, rhinestones and other fun but uncommon accessories became a part of her experiments, and this is what ignited the explosion of her business. Her number of social media followers skyrocketed as her website traffic exploded from thousands of women viewed her website to watch her videos and read her blog.

The name of her brand, Lime Crime, was a internet handle she used back in 2004. She claimed it, not knowing the success it would have today. Looking back, Deere also did not realize what it was stand for today, which is going against the grain, revolutionizing color and being bold enough to “color outside the lines.” Lime Crime encourages consumers to enjoy playing with color and avoid taking yourself too seriously. Even still, the name Crime has been a blessing, making her company unique and easily found on Google.

Deere’s says that she was artistic and imaginative as a child, often experimenting with vibrant colors of clothes, make up and accessories and sketching bold and colorful drawings. Her first makeup experience, at nine years old, involved her applying most of her makeup crooked but yet colorful after experimenting with eyeshadow and lipstick. These childhood curiosities are what influenced her passion for her cosmetic brand. In fact, she affirms that cosmetics is a small part of the vibrant world of color that she represents. Well-known fashion visionaries like Dita von teese and Stella Rose also influence Deere her endeavors. When the time is right, she plans to reveal more of what her brand has to offer.

Follow Deere on Twitter @doedeere

How Doe Deere Pulls Off The Hottest MakeUp Looks

If pink hair color and coordinating textures, or perhaps pairing your eye shadow with your matte lipstick keeps you up at night, then these tips straight from Doe Deere’s Lime Crime territory will eradicate the problem. In a bustle article, the CEO of Lime Crime, Doe Deere explains how to achieve makeup tricks that leave a lasting impression. Trust, by the time you finish reading this article, you’ll understand the importance of a balanced look.

So, a smoky eye seems pretty easy. That is, until you have to select a lipstick, which could upset the entire look and venture into a nose dive. According to Doe Deere, the modus operadi has been to diminish the bold look. For example, many celebrity artist will go with a smoky eye and a nude lip and the final result has you focusing on one or the other, so not to take away from either one. Doe Deere says, “who made up that ridiculous rule?” Hey, toss out the rules and pair deep reds with velvet hues that compel on-lookers to stare. I so love that rule!

And since no one knows how to get the most out of vibrant hair colors, and far too many are sticking to black and neutrals to pair with pastel hair, I really love this next rule. “Pay special attention to how your hair color can play off your clothing,” says Deere. Combine pale blues and pink hues with denim and light-colored clothing combinations while saturated hues should be paired with reds and violet based clothing.

Russian-born New Yorker, Doe Deere, the woman behind the thrill of extravagant hair color hues doesn’t believe in a camouflaged industry, but rather a fun-filled arsenal of style. “Color creates emotional and visual impact,” and “sameness is so boring,” says Deere. The self-made makeup mogul started her venture on Ebay, back in 2004. Revolutionary “Lime Crime” broke all the rules and sparked a movement towards pink, lavender and grays, and today, that revolution has grown into a fashion-forward backdrop.

The self-professed “unicorn” has thousands of Lime Crime unicorn followers, and the highly successful Doe Deere doesn’t just stop at hair color and blue lipsticks. Deere’s company has grown into a mega-success for cosmetics and clothing that has even caught the eye of celebrities like Dita Von Teese. The one rule Doe Deere does embrace – “allow the creativity of cosmetics make you happy.”

Check out Doe Deere’s Pinterest

Doe Deere Changes the Landscape of Fashion

The fashion and beauty industry has been a place involving strict rules for people to follow. In a world that should be more accepting of all kinds of beauty and expression the industry tends to accept only one strict version of what fashion really is. True beauty is located within and that is where Doe Deere takes the restrictions accepted by the industry and turns them on their head. Her company Lime Crime is the vehicle she uses to change the rules and allow each lady to be themselves. It is the unique combinations of bright colors and interesting shades that have led to the company being labeled as makeup for unicorns. That is one of the very best descriptions because it separates Doe Deere and her products from the noise of the rest of the industry. Here are some of the rules that Doe Deere likes to break.

The fashion industry has always had a rule that a person should only wear one bold area at a time. Either eyes or lips are the usual culprits. Heavy eyes are combined with light lips or vise versa, but Deere suggests breaking this rule because she feels that nothing is more expressive than creating a totally bold facial expressions with both eyes and lips popping. She sees this as an opportunity to display your inner sense of fun and adventure. Deere is a makeup guru and when she advises bold colors, you wear bold colors and that will totally refresh your look and allow you to express yourself.

When it comes to mixing colors the industry states that you should not mix too many different colors in your appearance. This is a rule that Doe Deere throws out the window. If you have a jazzy outgoing feeling then you can use a multitude of colors that will not get in the way of your fashion statement but allow you to look totally unique, fun and sexy. Doe Deere believes a solid display of color. These are the types of practices that make Lime Crime the place to get makeup for those who want to stand out from the crowd. Deere suggests that color coordination is the simple trick for pulling off the multiple color look. She practices the same thing with makeup and hair as well. Hot pink an lavender or peach and periwinkle are two of her favorites. It is important not to put limits on what you like based on the opinions of the industry.

The rules are definitely something that Doe Deere and Lime Crime have thrown out the window because nobody can tell you what feels good to you. When you feel good about yourself there isn’t anything you can’t do. That is the freedom and expression that the supporters of Lime Crime have come to expect. Their world is of bright colors and interesting patterns that some in the fashion industry might shy away from, but Doe Deere embraces them fully and completely. It is in this way that the landscape of what is acceptable and attractive has been changed forever and that is a good thing.

Check out Doe Deere’s Pinterest