Over the past few decades, globalization has become something that’s within the grasp of more and more companies. Much of this has been driven by advancements in technology and a few other innovative areas. One of the most notable examples of this has been JD.com, which has grown rapidly over the past decade or so. The China-based e-commerce platform was founded by Richard Liu Qiangdong and has since grown to be referred to as China’s Amazon. Its growth has been so rapid that over the past decade it’s grown to have over 100 million active users; Forbes has also recently estimated that JD.com was worth over $11 billion.
However, the e-commerce industry has recently been the target of a certain degree of criticism, especially when it comes to the likes of maintaining sustainable, inclusive, and environmentally friendly business practices. With that in mind, Richard Liu Qiangdong has recently doubled-down on the efforts of JD.com to meet and exceed the demands of customers in each of those areas. Because of that, the e-commerce giant has also re-invested in many of its operational practices. The majority of this investment will go toward increasing transparency in the company. Furthermore, Richard Liu has also noted that the company will be increasing its efforts when it comes to sustainable practices and environmental care.
Changing in the face of challenges is something that’s engrained in JD.com’s DNA. CEO Richard Liu Qiangdong initially established business as a small brick-and-mortar store. While this proved to be successful and grew to over a dozen stores, roadblocks ended up forcing Richard Liu to change the business. Perhaps the most notable of these is when China was rocked by a SARS outbreak which made interacting with customers face to face increasingly more difficult. As such, Qiangdong needed to find a way to save the business.
This led to him moving more and more of his products online. Noting the popularity and cost-effectiveness of this, a variety of retailers and manufacturers partnered with Richard Liu Qiangdong. This prompted a rebranding where JD.com was officially unveiled with thousands of products across a variety of different categories.
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