JD.com gained its start as a modest storefront business in the city of Beijing. At the time, JD.com was called respectively Jingdong, and the established business catered to multimedia distribution.The business was immensely successful with twelve shops operating across the city.
It was 2002, when a fatal SARS outbreak instantly swept through China. Richard Liu Qiangdong indicates that JD.com was born out of the moral decision, to move from a susceptible brick and mortar location to an exclusively online platform. Richard Liu declares it was a critical choice, but the most suitable choice to ensure the livelihood of business.
Now, Richard Liu and JD.com are focused on the future on the Chinese industry. Just recently, the Chief Executive Officer launched a ambitious project to efficiently provide grocery items to both city-dwelling and rural residence. This successful launch is fortunately in addition to JD.com release of same-day and next-day delivery options for its online customers.
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