Marketing is one of the most important factors for any person working in the financial industry. This skill will help an individual to reach out to the customers and explain to them the products and services that an organization is selling in a simpler language that they can understand. Peter Briger is well aware that marketing financial products is very difficult because most of the individuals around the world are risk averse.
Peter Briger is also aware that only few people will be able to understand the financial market because of the terms being used by experienced financial analyst. Use of complex terms and vocabularies makes most of the customers to have a feeling that one is lying to them and is only interested in conning them. After understanding these problems, Briger came up with some important strategies that would help Fortress Investment Group to market its products in a friendly manner.
One of the main strategies used by Peter Briger is ensuring that he uses simple language which every customer interested in buying financial products at Fortress Investment Group can understand. This means that company could be able to explain the complex terms used in the financial industry and make them easy to understand. All individuals making investment decisions could therefore have the necessary knowledge and information that would help them to come up with the best alternative without feeling cheated.
Secondly, Peter Briger incorporated another strategy that helped the company to market the products in a better way. This strategy included personalizing the company products such that they meets all the specific needs of the consumers. To implement this strategy, Fortress Investment Group invited customers and asked them to provide information about the financial product they would like to purchase.
The company would later use the information collected from the customers to design tailor-made products that meet the needs of the consumers. It is through this strategy that the company was able to attract a large number of customers. This is a clear explanation as to why Fortress Investment Group has a huge customer based as compared to other asset managers operating in the same industry.
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