Global CEO Lori Senecal says she attributes her success to her older siblings, who provided her the inspiration to achieve her goals. While there were many bumps along the road, Lori Senecal was finally able to fulfill her dreams.
After graduating from college, Lori began a career in sales and marketing. She had the Midas touch and soon everything she touched turned to gold. Lori soon made a name for herself as a dedicated leader who brings out the best in her employees.
In 2003, Lori launched the young-adult marketing unit TAG Ideation. Armed with vast knowledge and innovative skills, Lori helped a number of global brands including Staples, Weight Watchers, Applebee’s, Xbox and Nabisco. Between 2005 and 2008, she served as Chief Marketing Officer for DBB Worldwide Communications Group. She was later promoted to run the entire marketing division. In 2009, she was appointed Chief Executive Officer of Kirshenbaum Bond and Partners.
Lori’s next move was to MDC Partners where she served as Chief Executive Officer and director. She also worked for Crispin, Porter and Bogusky. Visit Fast company to know more.
Lori’s achievements have garnered many awards including the Quantum Leap Award and the Most Creative People In Business Award in 2017.
Recently, Lori shared her ingenious method of creating compelling Facebook ads. Over the last five year, Facebook has grown by leaps and bounds. Optimizing Facebook through mobile sites. Business owners can advertise everything from restaurants to global chains with very effective results. The key to successful advertising is using the correct platform.
Lori suggest that any business owner looking to advertise on Facebook do the following: use captivating content, vivid colors, match brands with real people and create and experience. Lori says this way you can determine what is working and what is not. Once you find the best balance, you will reach your intended audience.