Lori Senecal, the Global Chief Executive Officer of a leading advertising agency, has had a splendid career in the field of marketing. Lori Senecal credits her successes to her never-ending quest to follow in the footsteps of her siblings who’d succeeded in their jobs. The most exciting part of Lori Senecal’s journey in the corporate world is that she started from scratch and worked her way up.
Lori Senecal had to overcome a lot of odds to become the CEO of Crispin, Porter, and Bogusky. After completing her education in Sales and Marketing, Lori Senecal dipped his feet into the murky waters of employment. Because of her resilience and urge to succeed, Lori became one of the most focused employees in her company. Over time she was able to refine her skills and personality so that she could deliver the best solutions to the advertising industry. Her dedication to talent development has enabled her to get the right individuals for the job at CP&B.
In 2003, Lori Senecal established TAG Ideation; a marketing unit that was primarily led by young adults. Her rich background in data analytics enables her to prescribe the most effective advertising campaigns to corporates. Lori Senecal has worked with some of the most iconic brands in the globe such as Nestle, Xbox, Applebee’s and Molson. In 2005, Lori Senecal earned the position of Global Accountant Director at Coca-Cola before moving to the DBB Worldwide Communications Group Inc. in the post of CEO.
Because of the success that TAG Ideation recorded, Lori Senecal scaled the corporate ladder. McCann Erickson Worldwide discovered her to become the Accountant Management Director and the Executive VC of the company before she was offered the post of President, CEO, and Partner of CP&B. Checkout GCReport for more.
Lori Senecal shares different insights that enable her to become good at what she does. The business executive always took time to learn new trends that were shaping the advertising industry at that moment. As long one keeps investing in knowledge on their field of specialization, they can expect good results in the end. Lori Senecal always encourages individuals to spend in learning.
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