The Rise Of Fabletics: Don Ressler and Adam Goldenberg’s Retail Baby

Noted Actress Kate Hudson has a passion for fitness and fashion. Combining these together she came up with the idea of an online store that would sell fashionable fitness wear and at an affordable price unlike the products then on the market on Over the last three years her company, Fabletics, has become international in scale with over 1 million members and thousands of employees. As a complement to its online store on, there are now Fabletics brick and mortar stores popping up across the nation. So far there have been 18 stores opened and additional locations are set to open in the coming years. Fabletics has boosted the parent company of the brand, TechStyle, into a billion dollar valuation.

The co-CEO’s of TechStyle, Don Ressler and Adam Goldenberg, commented on their relationship with Hudson in saying that her influence as a style icon and athlete has given them a strong marketing value. The combination of their e-commerce knowledge and Hudson’s fashion expertise has boosted the brand’s power in competing against long-standing brands like Nike and Under Armour. There are four principals that are guiding the company on its path to success at; vertical integration, creating personal relationships with its members, giving customers a reason to return on a regular basis, and improving as the company grows.

Don Ressler has said that he’s always had a passion for fitness and has been a lifelong athlete. He understands where Hudson is coming from because he too practically lives in athletic wear. He also saw where athletic wear wasn’t very fashionable and was very overpriced so he saw a great opportunity to disrupt the market and change that.

Ressler said that one of the next steps for TechStyle is opening a men’s line of fashionable athletic wear, FL2. Don Ressler said the target market is everyday men that want to have clothing that looks good, is comfortable, reasonably priced, and have top performance and quality. FL2 will complement Fabletics well and both brands should see great success.

Securus nabs Better Business Bureau’s highest award

Securus Technologies, the leading provider of prison communications services in the U.S., has recently received another feather for its already well-adorned hat. The country’s largest inmate communications company said in a press release that it had received an A+ rating from the Better Business Bureau, the highest possible award from that organization.


This comes on the heels of numerous other awards, such as the 2017 Stevie Awards, that Securus has won in recent memory for its industry-leading customer service and innovative technologies. But the best reward is that which the market itself has bestowed. Today, there is no other company that even comes close to Securus in the number of patents, investment in new technologies or number of customers and institutions served. With over 25 million inmates and their families served by Securus in a typical year, the company has catapulted itself from relative unknown to industry torch bearer in a matter of a decade.



Still room to grow


Despite all these successes, Securus is not content to rest on its laurels. The company has been charging forward with an aggressive PR campaign to inform inmates and their family members about the gigantic benefits of video visitation. While Securus has had great success in getting its VoIP-based video visitation technology adopted in prisons throughout the United States, it still says that there are many who are using the old system of public switched telephone networks. These have costs that many still do not fully appreciate.


One of the largest sources of savings with video visitation, versus the old system, is for families who, as a result of video visitation, no longer require driving hours to a prison for an in-person visitation. The savings go beyond money. Being immersed in the prison environment for the first time often proves a traumatic experience for those with no experience of the brutalities of the criminal justice system. Securus has solved these issues.



Thor Halvorssen Serves as a Model of What a Single Person can Accomplish

Thor Leonardo Halvorssen Mendoza is a writer, producer, actor. Most importantly, Thor Halvorssen is a determined human rights activist. Thor is the president of the Human Rights Foundation. Thor Halvorssen’s views and opinions have been featured of various media outlets including The Washington Post, The New York Times, Time Magazine, HBO Fox News and many more. He is active in a number of organizations who work for similar causes.

He currently the president of the Human Rights Foundation. The Human Rights Foundation is an organization that aims to protect and promote human rights all over the world. He is the executive director and CEO of The Foundation for Individual Rights in Education. Thor founded the Oslo Freedom Forum which is a gathering for peace seekers and human rights activists.

Halvorssen has ran various campaigns against social injustice. He is not afraid to speak his mind. In 1999 he spoke at a Lucent Technologies shareholder meeting about the use of slave labor for products produced in China. He speaks it audiences at different colleges including the prestigious Harvard University. He even has been a speaker at the United Nations Association.

Thor Halvorssen recently spoke out against Cuba after the government arrested the artist El Sexto, then later international attorney Kimberly Motley, and artist Gorki Aguila. Thor Halverson stated, “This outrageous abuse is the sad reality of Cuba’s ongoing totalitarianism. Thor is highly motivated to fight for human rights. His high level of involvement should serve as a model of what can be done by a single determined individual.

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