Doe Deere is more than just a pretty face with colorful make up that you watch on Youtube videos, she is a savvy business woman and recognized entrepreneur. Due to the success of her exciting cosmetic brand Lime Crime Galore, Deere was designated as one of Self-Made magazines’ Top Inspiring Female Entrepreneurs. With a complete line of animal-friendly lipsticks, nail polishes and eye shadows presented in bold and richly pigmented colors, Lime Crime has developed a loyal international consumer base. In addition to running her business, she also mentors other women entrepreneurs, often advocating for women-owned businesses and speaking publicly at events about identity and aspiration as a female entrepreneur.
But Deere once stated that it wasn’t until she discovered theatrical cosmetic lines like Kryolan and Ben Nye that she became proficient at applying makeup. Until then, experimented quite a bit because she felt that she was pretty bad at it. Once she practiced and mastered makeup, Deere expanded her curiosities to know no boundaries. Glitter, rhinestones and other fun but uncommon accessories became a part of her experiments, and this is what ignited the explosion of her business. Her number of social media followers skyrocketed as her website traffic exploded from thousands of women viewed her website to watch her videos and read her blog.
The name of her brand, Lime Crime, was a internet handle she used back in 2004. She claimed it, not knowing the success it would have today. Looking back, Deere also did not realize what it was stand for today, which is going against the grain, revolutionizing color and being bold enough to “color outside the lines.” Lime Crime encourages consumers to enjoy playing with color and avoid taking yourself too seriously. Even still, the name Crime has been a blessing, making her company unique and easily found on Google.
Deere’s says that she was artistic and imaginative as a child, often experimenting with vibrant colors of clothes, make up and accessories and sketching bold and colorful drawings. Her first makeup experience, at nine years old, involved her applying most of her makeup crooked but yet colorful after experimenting with eyeshadow and lipstick. These childhood curiosities are what influenced her passion for her cosmetic brand. In fact, she affirms that cosmetics is a small part of the vibrant world of color that she represents. Well-known fashion visionaries like Dita von teese and Stella Rose also influence Deere her endeavors. When the time is right, she plans to reveal more of what her brand has to offer. https://www.limecrime.com/about/
Follow Deere on Twitter @doedeere