Dog owners have become more savvy about what constitutes a balanced and nutritious diet for their pets. They’ve read plenty of information online: http://wm6.walmart.com/purina-beneful.aspx#slide1 about how to help their dogs with certain ailments and how to prolong their lives and keep them healthy. With this uptick in knowledge obtained, the pet food industry has had to adapt to the surge in sales and interest in premium pet foods. Even the well-established companies are creating better and more balanced foods to meet these demands and the pets are the ones seeing the benefits of such changes. The innovations being created in the dog food industry are based around customizing the foods for each individual size and breed of dog. If you have a dog that has weight issues there are now formulas designed to help control weight. If you have a very active breed, there are foods being created with higher protein balances to help aid those demands. The quality of ingredients is also changing with the focus being placed on freshness and variety of flavor. On specific line of premium dog foods made by Purinastore is called Beneful is receiving amazing feedback from dog owners. Over 95% of its users report positive results and its average rating out of five stars in 4.7. Purina as we know is a well established pet food company. They have invested heavily in creating Beneful by focusing on customized nutritional balance and the use of fresh and natural ingredients. Their blends are procured to match certain characteristics of each pet and aid in a properly customized diet. Beneful has an extensive line of foods that includes Dry and Wet food options, as well as several varieties of healthy treats. Their range of variety and customized blends can be seen first hand with their dry foods. For example, they have a specific blend called “Healthy Weight” that is made to aid pet owners in the effort to help their pet arrive at a more healthy and normal weight. They have another line called “Healthy Puppy” which is designed specifically for puppies and contains vital nutrients needed for proper growth and development. Another custom blend called “Playful Life” is made for extremely active breeds and is blended with higher protein sources to sustain such activity. Finally, the “Incredibites” line is made for adult small breeds, and has smaller crunchy and tender minibites that small dogs can better enjoy. These are just a few of the options available with Beneful.com. Their wet food options are incredibly extensive as well, and the flavor and meat options available allow owners to literally pair the food their pet is consuming in a synchronized manner to their own cuisine on the table. Giving dogs this type of variety in flavor and nutritional diversity keeps them healthy and happy.