Australian luxury lingerie company, Honey Birdette launched its e-commerce site in the US with the aim of serving its clients better. It also has plans underway to increase the three stores it has in the UK to at least 40 by the need of 2018. The brand began in 2006 as its founder Eloise Monaghan tried to meet the needs of a unique target client who wanted a good quality type of lingerie. The e-commerce section in the US market was a result of a response to the exploding demand, which saw the company’s sales increase 374% in online sales. The Ecommerce Avenue is the way to serve clients better by ensuring timely service delivery, easy returns in case of complaints and an extended product range for all customers.
The company also has plans underway the main target being the US market but first, it plans to start by expanding its UK market from three stores to at least 40 by the end of 2018. The first time the company opened its first store outside Australia was in London’s Convent Garden early last year. The second and the third stores were then opened in Westfield white city and Leeds Victoria gate. The next stores are targeting areas such as Westfield Stratford, Newcastle, Leeds, and Liverpool among other areas. The company has a target of reaching other prime locations around Europe as a way of increasing their sales and promoting the company’s expansion.
About Honey Birdette
This company was first launched in 2006. Its founder is Eloise Monaghan. The idea of a unique and luxury lingerie line came about because of a chat she had with a friend over dinner.
There was a need to supply the right kind of bedroom lingerie. Quality and class were missing in most of the provisions available in the market. This was the best way to meet these needs.
For further information on Honey Bridette follow them on Facebook.